Pro Bono / Charity Projects
Spec Ad.
Background - Rollers-Bakehouse specialises in croissants…croissants with some serious je-ne-sais-quoi.
Idea - A spin on the food-porn phenomenon. Imagine: Serge Gainsbourg meets Dirk Diggler.
Responsibilities - Director | Writer | Art Director
Party For Purpose.
Background - As an avid DJ, I wanted to host parties that gave back to the community. I launched ‘Good Manors’ to raise awareness and funds to support Byron Bay’s homeless.
The Project - My podcast series continues to showcase global talent and the live events help raise vital funds for our unsheltered community.
Results - The inaugural festival ‘Good Days’ raised $5,600 with 100% of proceeds donated to Fletcher Street Cottage’s emergency appeal.
Virtual Gin Tours.
Couldn’t organise a piss-up in a…
‘Adapt or Perish’ rapidly became the mantra for the global hospitality industry in 2020. My friend’s business needed urgent help as the pandemic hit.
Background
Award-winning distillery-tour company: The Gin Journey needed a brave reposition to ensure the survival of their 8 worldwide franchises.
Solution
Delivering bespoke cocktail packages to homes with an accompanying online experience - The Virtual Gin Journey was born…
Design - A suite of digital assets with a strategically-timed launch grabbed the attention of our target market. Screens were tapped, booze delivered, glasses clinked.
Results - What was nearly another (Mother’s) ruin of the pandemic, became a success story. All virtual tours sold out in the first week and the company continues to expand.
Responsibilities - Strategy | Design | Copy | Campaign Mgmt.
Book illustration.
Background
Commissioned to illustrate and edit a book to celebrate the life of a father who passed from cancer.
Project Expansion
To assist the family, the book is now being published and sold to help raise funds for cancer research and family support.