Background

Access to natural wilderness like National Parks is often problematic for people with a disability. So when we were invited to help raise funding for NDIS provider New Horizons to improve access, we took a lateral approach…

Solution - Parallel Parks

Rather than assisting New Horizon’s with a standard fundraising campaign, we created an App using Virtual-Reality technology that enables millions of people to explore Australia's national parks. We launched with an experiential event in Sydney’s CBD that gained international media attention. Public donations funded park-access with further investment from Google and Telstra to promote our VR App.

Responsibilities

Concepts | Art Direction | Copy | Production